Information of marketing-report Essay Example | Topics and Well Written Essays - 2750 words

Information of marketing-report - Essay Example The competitive environment scenario of the company would reveal various marketing strategies incorporated by Bonmarche. In this study importance of primary and secondary data collection measures would also be outlined. Primary data collection techniques are usually incorporated in order to determine customer feedback regarding product or service offerings. These primary sources are beneficial for marketing executives since it enables them to formulate appropriate marketing strategies. On the other hand, current market data can only be collected through this mechanism. Primary resources are explored by marketing executives so as to analyze current market trends and fluctuations. There are wide array of primary resources and each of them are suitable for a particular business scenario. This study would reflect upon which of the primary data collection measures is most appropriate for Bonmarche. It will even focus on secondary data collection techniques and its importance in real world companies. Bonmarche’s market evaluation shall be performed on basis of wide array of secondary resources. There would be supporting arguments included in the study for discussing primary research methods available for the firm. Marketing management can be considered as central component of the study. It shall even comprise of key requirements related to marketing executive’s role and application of appropriate data collection measures. Marketing executive is solely responsible for performing wide set of functions. They are the ones who direct company’s marketing of services or products. Marketing executives are well aware about product line of a firm, potential market, historical market, budgeting issues, media response and media costs. These key personnel have to deal with different marketing tools such as radio, magazines, television, promotional events, mail campaigns, etc. Advertising media can be stated as the key focus area for marketing executives.

Creativity Essay Example | Topics and Well Written Essays - 500 words - 1

Creativity - Essay Example As a person puts in years of experience and simultaneously keeps himself retrained in the current developments as explained above, his/her experience becomes that much richer and hence valuable to an organization. This fact is borne by several examples in all fields of employment such as machinists or accountants or front-office executives or management staff etc. Current education is important at all levels since developmental changes occur everywhere all the time - a new machine may have the most up-to-date electronic controls; an accounting software may be upgraded to take care of current laws; a front-office executive may be asked to handle additional tasks; a manager may be slated for a higher post with a significantly changed role, etc. Hence investment in knowledge addition should be considered as adding to the resource base of any organization. In existing employees, the personal records will reflect the existing skills and the need for additional skills. In new recruits, the selection process through skill tests and interview will determine the candidate’s credentials. In exceptional cases, if one has to trade off experience with current education, preference will be given to experience provided the candidate displays a positive attitude towards skill up gradation. A management mistake leads to underperformance by a resource – the resource may be an employee, process / procedure or equipment. Common management mistakes can be identified as a) not matching needs with the means b) deploying under-paid and unskilled employees c) insufficient role clarity d) insufficient delegation e) failing to identify skill gaps and training needs f) lack of succession plans etc. These are just a few of many such short comings in management (dummies.com, 2010). Every organization must have clear cut objectives in both product/service offerings and financial performance. In order